Using Text Messages to Build Better Business

On the site smallbiztrends.com, a report claims that most Americans read 90% of their text messages within three minutes of receiving them. That’s a powerful statistic! It trumps all other forms of communication in this era. To effectively use it – meaning to avoid irritating your customers – offer it as an option to customers either during early conversations with […]

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Technology and the Small Business

The use of technology proliferates daily life. Finding a way to harness technology in a way that both makes sense for your business and doesn’t overwhelm the personalities involved is tricky. The world of apps alone is a minefield of wasted time and useless information. Discerning how to best harness technology requires a sincere evaluation of both your current business […]

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